You'll discover there are tailor-made gTLDs for all kinds of people — from farmers (.farm) to doctors (.doctor) and even names so creative it's up to you how to use them.
Tried-and-true domain extensions might be more recognisable, but they've usually been around so long that most of the shorter and catchier ones are taken. A new gTLD gives you another shot at the perfect domain.
Registering a new gTLD domain is a great way to create a descriptive, memorable brand in your niche. Show off your expertise. Let people know you're a real guru at what you do.
If you already have a domain with a traditional extension, register gTLDs that match it to stop bad actors trying to hijack the reputation you worked so hard to build.